Learn How To Build A Powerful Brand Through Brand Archetype Personalities
About The Workshop
Hi Learners ! Do you struggle to differentiate your brand in a crowded market? Do you wish to have a great brand concept that stands out (like Nike, Apple, BMW), but don’t know where to start?
This immersive workshop will help you build a powerful brand from the inside out. We will guide you to uncover your brand’s unique personality with Brand Archetype, a systematic tool that is the key to Coca Cola, Nike, and Apple’s longevity and enduring legacy.
We will help you define strong characteristics for your brand and business in practical ways. Through intensive study of 12 Brand Archetype personalities, you will discover your brand’s archetype, and implement them immediately by making a Brand Archetype Board.
What will you learn?
- Discover and position your brand in the marketplace:
1. Define which brand archetype for your brand and business
2. Align your brand’s meaning with distinct personalities
3. Create a clear brand message
- Learn how to attract and emotionally connect your brand to ideal customers :
1. How to stand out and differentiate your brand and business
2. Increase authenticity by humanizing your Brand
- Create a Brand Archetype Board
1. Hands-on experience in crafting your Brand Board with a step-by-step guidance.
2. Determine your Brand Assets and Attributes with a definitive logo approach, tone of voice, visual style, typography, tagline, and brand color.
ABOUT THE TEACHER(S)
Possessing 7 years experience working in Branding industry, Sansiani Martin is a Founder of HIGHERPURPOSE® Creative Agency and has been leading the branding division since 2015. Her expertise is in helping to build brands with strong creative direction that leads to impactful visual design executions. Skilled in Brand Strategy, Identity Design, and Brand Image Idealization, her branding specialization is in Consumer Goods, FnB, Hospitality and Fashion brands. Sansiani has worked with diverse clientele and brands, such as ReJuve, Lippo Hotels, Porsche Indonesia, Toyota, Rajawali Televisi (RTV), Chamber Restaurant, Padang Merdeka Restaurant, Yellowfin Restaurant, Excelso and Reebonz Singapore to name a few. She highly believes that a brand with powerful brand personality and well-designed strategy will be the magnet to consumers.
Devina Azharia is a brand strategist and designer. Specialising in crafting good communication for brands and corporations. She believes that good communication is built in clarity, consistency and simplicity. She currently works as a Partner and Creative Director at
SOS+, a digital agency based in Surabaya.
With almost a decade of experience, Devina has worked with clients in a wide range of industries, which includes Tech Startups, Cryptocurrency, Energy, F&B, Logistic and Property Developments. Several brands that she has worked with are BOSCH, Wheelock Properties,
Air New Zealand, Olay, Pernod Ricard, Asia-Europe Foundation, Tenman PM (Marina Bay Sands, Venetian Macao, Four Seasons Macao) and Monetary Authority of
Singapore. Her other passion is in developing design talents and has helped develop curriculum for STIE ASIA’s Design department.
What is the price inclusive of?
- Lesson Materials
- Free giveaway of Brand Archetype Deck of Cards (worth IDR 300k)
- Snacks & Drinks
What do you need to bring?
Pen and Notes