Learn How To Use Branding For A More Sustainable Business Growth
About The Workshop
Hi Learners! Are you stuck and do not know how to grow your business? Do you want to get a suitable branding for your company? This is a one-day program to learn about how we could utilize branding, advertising, & business strategy to build a more sustainable business growth. We provide workshop for creating a 360 marketing plan for the participants. In the end of the session, you will be able to understand the platform, best practices, and the importance of Branding for your business! So, what are you waiting for? Take this chance nd register yourself now!
What will you learn?
Business & Branding Strategy For SMEs : Learn more about how to use branding for a more sustainable business growth
Modul I – Brand Positioning & Strategy for SMEs
- Intro to Branding & Advertising
- The Importance of Branding for SMBs
- How to create a good strategic positioning & differentiation
- How to create a brand guideline & personality
- Create and use of SWOT analysis, and SMART goals
Modul II – Segmentation, Targeting, & Positioning
- Learn about Segmentation, Targeting & Positioning
- Identify market segments and targets
- Learn about Market Research & Consumer Behavior
- Understanding customer persona & Jobs-to-be-done concept
- Understanding Customer Journey Framework
Modul III – 360 Marketing Campaign
- Learn about Marketing Communication
- Learn about Marketing Mix
- Learn about Integrated Marketing Campaign
- How to create a good 360 Marketing Plan
- Learn about Digital Marketing & Social Media
Workshop I – Brand Positioning & Strategy Workshop
- Business audit & review
- Create competitive analysis of their business
- Assess their brand positioning/value proposition
Workshop II – STP & Marketing Campaign Workshop
- Create Customer Persona
- Create Customer Journey
- Plan a 360 Marketing Campaign
Schedule & other dates
ABOUT THE TEACHER(S)
Creative and Data-Driven Strategy Leaders with more than 7 years of experience in building brands and businesses. Proven leadership and success in strategy, brand & communication strategy, digital marketing, and advertising consulting.
Well-rounded experience across corporate, agency, and startup industries and manage more than 30 brands and businesses. Powerhouse marketeers with in-depth know-how in the main pillars of marketing & advertising: Go-to-market strategy, brand building, creative campaign, demand generation, corporate communications, and media planning. Focus on digital, consumer goods, startup, and customer journey.
What is the price inclusive of?
- Materi Pelatihan
- 1x Makan Siang
- 1x Coffee Break
What do you need to prepare?