How To Build Cost-Effective Marketing Strategy For Your Brand
About The Workshop
Marketing is always evolving. With the nascent of internet, brands are pushed to be more creative and present in all channels. This is where mix marketing comes in. Brands can combine paid, earned and owned channels to achieve business goals. In this class, you’ll learn more the concept of integrated marketing and how you can optimize your paid and owned channels. Both channels can help you to build reputation and extend your brand’s influence through the power of word of mouth. This can include press release, social media mentions, shares and retweets, product reviews, and blog posts authored outside your company, products and services.
What will you learn?
– Understanding the concept of marketing mix
– Integrating all channels to achieve business goals
– Where to start to optimize earned and owned channels
– Strategy and tactics for earned and owned channels
ABOUT THE TEACHER(S)
Chatrine Siswoyo is a marketing communications Professional. She has worked across Indonesia, Singapore, Hong Kong and the U.S. and worked for companies like Philips, Twitter and Uber. She’s brought with her experiences and passion in marketing and communications. Currently she heads the communications department for JALIN, USAID funded program.
What is the price inclusive of?
What do you need to bring?