Improving Customer Experience through Customer Touchpoint Design
About The Workshop
Interaction is a key of any relationship, including transaction. By understanding the process, interaction can be improved. You will also be able to identify the change caused by the interaction.
As a planner of a business, you can design the interactionto understand what need is driving the interaction and where and when the interaction can take place. Thus, you can determine the way your customer feels about your product, brand and service.
In this class, you will learn about the importance of customer touchpoint design, how to choose the right channels, crafting the experience of each channel and identifying the ROI of every chosen path. You will also learn to identify the problems and of course, the solution.
What will you learn?
- Elements of CTD
- How to improve customer experiences if every touchpoint
- What changes can the CTD make to your business
- Case Study
ABOUT THE TEACHER(S)
I have more than 5 year experience in advertising industry. Currently i working as Digital Marketing Strategist with responsibilities to develop Digital Marketing Strategy for various brand, such as : BCA, DJARUM, XL, SUNLIFE, SOYJOY, SMARTFREN, PRUDENTIAL, UNILEVER, JENIUS, FAYROUZ, FRESTEA, NESTLE and DANAMON and etc. I want to be part of the raising of indonesia entrepreneurship and my mission is to share my thoughts and experience for entrepreneur, specifically in a field of branding and marketing
What is the price inclusive of?
E-certificate and meals
What do you need to bring?