Learn How To Handle Crisis Communications With Rebecca Leppard
About The Workshop
Hi Learners! Did you know that no matter how good your product is, a brand crisis can lead your company to fold?
Early bird IDR 1.500.000 valid until 6 July 2018
What will you learn?
This workshop will help you to be able to:
- Manage an issue so it will not become a crisis
- Form an efficient team during a crisis
- Be prepared even before a crisis happens
- Handle yourself when talking to the media about a crisis
- Turn a bad situation into a memorable customer experience
ABOUT THE TEACHER(S)
Rebecca is an established multi-platform communicator and entrepreneur who takes brands to lead the pack both in awareness and demand. She works on both content production and business development. However, a brand is only as strong as its weakest image, so she knows that Public Relations is the backbone of the sales and marketing efforts of any brand.
Now, what do you do as a brand or PR practitioner when there’s a celebrity postingsomething bad about your product? Or when there is a scandal involving one of your executives? Or when there is a bomb threat to your property?
In this social media era, when news breaks and goes viral within minutes, you, as a brand guardian, have to be more alert than ever. Equip yourself with this crisis communications module to be on top of your reputation management should a crisis (knock on wood!) happen.
What do you need to bring?