Learn In-Depth About Marketing Communication In Service Industry
About The Workshop
Hi Learners! Are you a professionals in marketing, communication, advertising, sales, and business development who need practical, up-to-date knowledge of marketing strategy and techniques? So, prepare your self! Bella Donna The Institute will open Marketing Communication In Service Industries Workshop.
What will you learn?
1. Knowing how failure occurs in many personal / professionals / executives in the company
2. Participants know the principles of effective and efficient marketing communications
3. Describe the difference between sales, marketing & marketing communication.
4. Optimize visibility of brand or company image by exercising well rounded knowledge of event concepts and strategies.
5. Creating effective integrated communications ideas and messages.
**The course includes case studies and group exercises, video-recorder for direct evaluation, writing exercises for writing skill advancement and video screening for 'eye-opening' approaches. Case Study will be exercised in group, and conclusion will be exercised in plenary.
ABOUT THE TEACHER(S)
Mahendra enjoys working in the fields of Business Development and Innovation.
Mahendra's first professional work was as an apprentice at the Sooke-Jordan River Chamber of Commerce, BC, Canada in 1991 for the Youth Needs Assessment sponsored by the Montreal-based Jeunesse Canada Monde.
Between the years of 1994-1995 Mahendra undertook short courses on global media and communication in Chicago, Stockholm – Orebro in Sweden, Helsinki – Finland, Apeldorn-The Netherland, and Leningrad-Russia.
In 1998 Mahendra represented NUS Singapore at the Harvard Project for Asia and International Relations (HPAIR), and in the following year in 1999 Mahendra once again represented Singapore at the World Business Dialogue Forum in Cologne, Germany.
With the Asian Banker Journal, Mahendra published the Country Report: Indonesian Banking - Reconstructing the Road to Recovery in Singapore in 1999.
By March 2010 Mahendra was a panel member at the Public Governance System Forum organized by the Institute of Solidarity in Asia in Manila, the Philippines. Six months later Mahendra was a delegate at the Palladium Asia Pacific Summit and Public Governance System Forum also in Manila, the Philippines.
In March 2015 Mahendra undertook the Advanced Leadership Training at the Mid Pacific Center in Hawaii, US. June 2016 Mahendra was a delegate at the Young Leaders International Seminar organized by FSF in The Hague, the Netherlands.
By November 2016 Mahendra undertook the Executive Development Program at Harvard University, Cambridge MA, on Strategy and Innovation. By April 2018 undertook a similar program at Stanford University, Palo Alto CA.
Mahendra is currently appointed as the director to oversee new businesses development.
Mahendra obtained his MA in SEAS Trade & Industry (1997) and Ph.D. (2003) from the National University of Singapore (NUS) through the ASEAN Graduate Scholarship Program.
What do you need to bring?