Learn How To Turn Local Challenges to Global Opportunities
About The Workshop
Hi Learners! As entrepreneurs and business owners, the first thing that we have to establish is our identity: who we are, what are we trying to do, and the identity of our products and services.
Also important, is knowing who is our target market; who are we selling to, how to talk to them, and most importantly, how we can be relevant to their needs while staying true to our identity.
And when we decide that its time to go global, get ready for a new set of challenges!
In this session, we will meet Helianti Hilman, founder of Javara and an Endeavor Entrepreneur. She will share about how she has established Javara’s brand as always championing indigeneous produce, the challenges that she faced when marketing it locally, how she entered and succeeded in the global market and how staying true to her roots has gotten her and Javara to the point it is today.
After all, if we don’t embrace our roots, how are we going to grow?
What will you learn?
- establishing your identity and knowing who you are is the key to develop your brand/product
- knowing your market especially when going global, is the key to marketing your brand/product
- how to stay relevant with your target market while maintaining your brand identity.
ABOUT THE TEACHER(S)
Prior to JAVARA, Helianti founded a number of social enterprises in Indonesia. Her signature brand, JAVARA, is one of Indonesia’s leading purveyors of artisanal products. Originally trained as a lawyer who advised the Indonesian government on intellectual property development, Helianti was also a rural economic development consultant for international development organizations. Inspired by the wealth of Indonesia’s biodiversity and the dedication of the indigenous farmers, Helianti brings her passion for community-based business and expertise in agribusiness to grow her social enterprise to the next level.
Inspired by Indonesia’s food biodiversity, indigenous wisdom and spiritualism, JAVARA was founded by Helianti Hilman in 2008. JAVARA works across agricultural value chains from production to distribution in order to preserve such biodiversity and bring community-based, organic products to broader markets. We are proudly investing our time to scout, discover and relive the forgotten food biodiversity and traditional techniques as well as the old recipes. Working with over 50,000 farmers and 2000 food artisans, selling over 600 premium artisan food products, JAVARA is currently known as the leading social enterprise in Indonesia that works with a vast range of biodiverse community-based organic food products using ethical principles.
At Javara we work hand-in-hand with local indigenous farmers, food artisans and biodiversity warriors to revive and sustain the existence of our heritage. We create added-value products based on such food ingredients, build local capacity to create quality community-based artisan food products. At JAVARA, we strive to encourage, maintain and promote:
– Stories behind the products
– Branding of the product origin using local packaging materials
– Equitable trade with all supply chain partners
– Solicit safer working condition and social security insurance for farmers and food artisans
– Youth farmpreneurship and the teaching of entrepreneurial best practices to farmers
What is the price inclusive of?
What do you need to bring?
Your enthusiasm :)